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He
tore his working class blue jeans and pedestrian tee shirt
- and walked into the Philippine Tourism Authority Camshell
II in Intramuros (Manila) Friday night - dressed in dark Nehru
suit and a million-dollar smile.
The
man is actor-director Cesar "Buboy" Montano, 45
years of age and native of Baclayon, and he is running for
the Philippine senate.
By
his side is not-so-secret weapon, actress-singer Sunshine
Cruz (from a large showbiz clan), svelte in an orange Filipiniana
outfit but ready to operate a nationwide campaign for her
husband.
It
was 3 p.m. of February 16, 2007 that sealed Cesar's fate as
part of the senatorial "Team Unity" of the administration
when the President GMA and the multi-awarded actor and director
met inside the halls of the Palace. What brought Montano to
the Comelec at 7 p.m. (four hours later) to file his candidacy
(even without the go-signal of Sunshine) is a deal that only
GMA, Cesar and their guardian angels know.
Even
Rep. Edgar Chatto, who brokered the meeting (vice Governor
Rico Aumentado who had to attend to an urgent matter) would
only give a slightly sinister smile when asked. In December
2006, Montano had to call long distance from Japan to belie
claims of the local Opposition that he was eyeing to run against
last-termer and ULAP top honcho Rico Aumentado.
It
was the Aumentado-Chatto team who had informed Montano of
his inclusion in the long list of senatoriables at the Bohol
Tropics Resort in January. We understand that Buboy's attitude
was at best (largely) non-committal and at worst (generally)
disinterested.
For
one, Cesar would be losing a total of about P30-Million in
product endorsements (Touch Mobile, Nestle Coffee Mate, Pao
Liniment, Hanford undergarments, Mega Sardines and Nature
Spring) and a P5-Million talent fee for a forthcoming epic
(GMA 7) television telenovela with new heart throb Richard
Gutierrez titled "Lupin".
For
another, a senate campaign entails about P160-Million (minimum)
and astute as Cesar is (being both director and producer of
critically-acclaimed films), he was not going to spend a cent
of his hard-earned money. The privilege of being personally
invited by the most powerful person in the country, indeed
has its blessings.
For
still a third reason, the playing field is a tough assembly
of vote-getters and high name-recall personalities. Getting
into the Magic 12 - in that field - is not as easy as getting
a plum movie role, given Montano's impeccable credentials
in that industry.
Consider
that three of the best product endorsers in the country today
will be locked in mortal combat with Montano's charisma. "Megastar"
Sharon Cuneta will endorse hubby Kiko Pangilinan; "Star
for All Seasons" Lipa City Mayor-actress Vilma Santos
for husband Ralph Recto and the much-talked about Kris Aquino
(daughter of a former president and wife of basketball superstar
James Yap) will campaign for brother Noynoy Aquino, already
blessed with a high-profile political name.
Tito
Sotto is a household name and vice-presidential candidate
former senator and TV host Loren Legarda has always topped
the pre-election surveys. There are popular reelectionist-senators
Ed Angara, Joker Arroyo and Manny Villar alongside former
senators Nikki Coseteng, John Osmeña and Tessie Aquino-Oreta,
who already have a mass-base of supporters.
You
add to this the high-powered images of Congressmen Chiz Escudero
and Peter Cayetano of the Opposition and Chief of Staff Mike
Defensor and administration congressmen Prospero Pichay and
Migs Zubiri and the notoriety/popularity of a Lt. Victor Trillanes
and Governor Chavit Singson to the names of political pedigrees
like Vic Magsaysay, Koko Pimentel and a Sonia Malasarte-Roco.
That will give any candidate a king-sized headache.
Montano
said he never closed the door to politics but did not covet
it - but instead prayed for signs of a calling. His first
hint was the knock he felt in his heart when he saw the victims
of the cassava poisoning in Mabini town and seeing the dire
need for doctors, medical services and education for the many
rural folk. He went to Merks Bar in downtown Greenbelt Makati
to help raise funds for the Mabini victims alongside many
showbiz artists. He became politicized.
His
decision to enter politics is laced by a clear conscience
and pure intention to serve a higher good over family and
himself, Montano assures. The dusky, good-looking actor who
"acts by not acting" and considered as our answer
to Robert de Niro and female Nora Aunor's expressive eyes
-honestly thinks he can do "more in the Senate to help
people than in the limited film industry."
Frankly,
we had wanted Cesar Montano, the brilliant film maker and
actor, to be named Cabinet-ranked to a department to be called
Department for the Cultivation of Filipino Culture and Arts.
Or in 2010, to gun for Bohol governorship or take over the
reins of last-termer Rep. Chatto of the first district. That
means Cesar can cut his teeth deeper into politics and governance
before becoming an honorable senator.
But
what can you say when he quotes: "The desire to raise
the bar for oneself comes to a person's life. I am not sure
whether this opportunity will ever come again. There is divine
intervention here. I don't even own my name (Cesar Montano
is just a screen name). God and the people made my name. Without
the grace of God, I will still be a bum now roaming around
Sta. Ana, Manila."
Cesar
the actor, was sweating profusely after one of his first political
speeches, that has no "take two" like in the movies.
He has to learn fast.
In
January, when the political waters were murky, the actor did
not return our text for an interview-request. Now that he
has finally made up his mind and crossed his Rubicon, we know
his assent to grant the Chronicle an interview when we met
last Friday night at the PTA Camshell II, will find fruition.
The
actor Cesar Montano has seized his moment.
Will
fellow-Boholanos not support him? Will you?
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