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Statistics
on the growth rate of tourists' arrivals in the Central Visayas'
four provinces generated alarm from local stakeholders after
the province was rated with the lowest growth during the second
quarter of the year.
Meanwhile,
the much-awaited standardization program of resorts, hotels,
pension houses, restaurants, travel agencies and other tourism-
related firms will soon kick off after the provincial government
released its fund support of P500,000 to the Provincial Tourism
Council (PTC) last Thursday.
Figures
released from the Department of Tourism showed Bohol with
the lowest growth at only 0.8 percent (64,476 arrivals this
year from last year's 63,986).
The
statistics, however, showed that Bohol remains as the second
most visited province in the region, next to Cebu. Nevertheless,
the low growth rate during the second quarter of the year
triggered industry players to look on the possible factors
behind the decline in the growth rate.
Chair
Peter Dejaresco, of the Provincial Tourism Council (PTC) sounded
the call to re-evaluate the factors behind the supposedly
tourism growth in the province. He confirmed observations
from several quarters here and abroad that room rates in the
province are quite expensive compared even to top resorts
in Mactan, Cebu.
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The
impression of having expensive room rates must have
triggered the low growth rate for this year, Dejaresco
said.
The
observation of high room rates is dictated by the law
of supply and demand, he pointed out, considering that
there are few rooms in Panglao, Bohol especially catering
to the high-end clientele.
"Bohol
is basically a seller's market," thus the rates
could not be considered as popular rates as found in
other resort destinations, he admitted.
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Asked
on how this negative observation be addressed, the PTC chairman
said that the entry of international chain of hotels/resorts
will eventually level off the rates, he explained while citing
that since this is a free enterprise, the existing resort
owners can decide on their rates.
"It
will be a different ball game when resorts like Regency, Marriot
or Shangrila will enter into the Panglao market to complement
the existing resort owners," he explained.
The
figures on the growth rate on tourist arrivals are based on
tourists who checked in local resorts, hotels and pension
houses. It excludes the hundreds of tourists who come to the
province just for a day tour.
"Tourist
arrivals" in the DOT standard which is also based on
the World Tourism Organization (WTO) would only include those
tourists who would stay for at least 24 hours in a destination,
according to DOT Regional Director Dawnie Roa when interviewed
regarding the statistics published in a Cebu daily last week.
Siquijor
posted the highest growth in visitor arrivals among the four
provinces in Central Visayas. Tourist arrivals in Siquijor
rose to 4,944 in the second quarter this year, up 21.4 percent
from last year's 4,072. Cebu came second with 20.5 percent
(43,457 compared to last year's 302,490).
Negros
Oriental posted a 10.7 percent hike or 43,457 from last year's
39,251.
Meanwhile, Gov. Erico Aumentado who attended the PTC meeting
last Thursday asked the Bohol Tourism Office to get the statistics
of tourists visiting the world famous Chocolate Hills so to
determine the volume of tourists visiting the province everyday.
Close
to 90% of the daily tourists arriving here visit the Choco
Hills in Carmen town, he said.
STANDARDIZATION
PROGRAM
The
much-awaited standardization program of stakeholders in the
tourism industry will soon kick off here.
This
followed after Gov. Erico Aumentado released the fund support
of P500,000 to the Provincial Tourism Council's initiated
program to standardize the operations of hotels, resorts,
pension houses, restaurants, travel agencies and other tourism
related facilities.
The
program will necessitate facilities of the "minimum requirement"
based on the standard prescribed by the Department of Tourism.
Only those properties which will meet the requirements will
be recognized by the PTC through an official "PTC sticker"
which will be posted at the establishments. These PTC accredited
establishments will be included in the promotional efforts
of PTC and other government-private sector initiated sales
and promotional blitz.
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