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In
the world map of tourism, Bohol is a crown jewel. It is a
title we have to defend with the passion of a patriot.
We
must build from strength to strength, letting the momentum
of growth spin on a fast orbit. We cannot rest on our laurels.
After
all, when the Philippine Tourism Industry emptied barrels
of wine to celebrate the fact that we had a record 3 million
tourists in 2006 - let us remember that this number is "peanuts"
compared to the numbers shown by neighbors like Singapore,
Hongkong, Thailand and Malaysia. We have just scratched surface.
But, yes, we have to start somewhere.
Boholanos
therefore welcome the determined move of the Arroyo administration
to pursue the P4.2-billion Panglao Bohol International Airport.
The
warm bodies for tourism are best brought in by large airplanes
landing on internationally-accepted airports. The President
herself asked the NEDA to expedite the final approval of the
project which has scheduled the work to commence this July.
Perhaps
it is Bohol's destiny to become the prime tourist destination
in the country. But that is no accident.
This
came not on a silver platter but with the consistent, diligent
and focused promotional efforts of well coordinated private
and government sector moves.
First,
there is that unity of our local leaders - a major factor
why the national leadership trusts that projects in tourism
can be delivered in the right prescribed timetable. The President
may have seen for herself how the indefatigable Governor Erico
Aumentado does his homework in looking after the welfare of
Bohol - in the area of tourism.
It
is first-class luck for Bohol to have Aumentado as the governor
since his performance as an LGU official - in the score card
of the President Arroyo - is impressive. It would seem like
ages since Bohol was given enough attention by the national
governance since the ascendancy of Boholano president Carlos
Polistico Garcia in 1957-1961. In a most dramatic way, Bohol
has jettisoned into the center of development with Aumentado
and his united team.
It
certainly helped that Gov. Aumentado, being titular head of
all governors, knew which switches to turn and Rep. Edgar
Chatto is the chairman of the House committee on tourism,
giving him the leverage to swing tourism favors Bohol's way.
This
year, the province will have its hands full to host big events
like the coming of APEC dignitaries this 3rd week of April,
the hosting of delegates to the United Nations World Toursim
Organization meeting this October. Both occasions will give
Bohol further global mileage in tourism promotion.
In
line also are various national conventions which will bring
many first timers in Bohol, like the 28th national anniversary
of the Brotherhood of Christian Businessmen and Professionals
(BCBP) during the first weekend of April where some 2,000
delegates are expected to jam our resorts, hotels and pension
houses. The word-of-mouth publicity that these 2,000 visitors
will spin can do the cross-selling for the province and improve
our summer tour sales.
But
so much work has yet to be done. The Provincial Tourism Council
rightly took steps to address the anticipated continuous boom
in tourism. For instance, the much awaited standardization
program to accredit qualified hotels, resorts and restaurants
will unfold this March. This is necessary considering that
Bohol has lately acquired a negative reputation as "quite
expensive place to go" in the genuine effort of tourism
players to improve and upgrade services and infrastructure.
The additional rooms and cuisine services, especially from
the international chain of R and R experts will hopefully
reverse the trend - before Bohol prices itself "out of
the market," as the economists would say.
Along
this thought we welcome the newest addition to our tourist
options with the establishment of philanthropist-civic leader
Hans Schoof's Peacock Garden Resort and Spa.
The
irreversibility of the law of economic law of supply and demand
is evident in the tourism pricing mechanism. The scarcity
of rooms and facilities amid overwhelming demand renders "price"
- to give way. It is apropos that we are addressing the "supply
side" of the equation.
Secondly,
a so-called "mark of excellence" - an industry informal
grading system - will be posted in establishments which will
qualify for the PTC accreditation. This will hopefully separate
the "boys from the men." Thirdly, the assessment
of the infrastructure is the improvement of the service and
cuisine in tourism establishments here will follow.
These
are private sector initiatives that must be lauded for merit.
On balance, Government must also be ultra-transparent in the
bidding process of the Panglao International Airport, coming
as it does from the questioned and questionable economic and
financial justification of the humongous dams of the Administration
(in Bohol) costing billions of pesos. It must rationalize
the entry of the oil mining near our Bohol seawaters (the
next two years) - if it is compatible with the tourism road
map and the well-being of the individuals and the environment
that Mother Nature so graciously showered Bohol.
Lastly,
it must help solve the killings of militant leaders in Bohol
during the last few years and downplay the apparent "militarization"
in certain areas. Without those two, the image of Bohol will
be stained by encores of being "under a state of siege"
which Bohol definitely is not. So why ruin the image of a
peaceful province?
In
summary, development must be taken from a larger - not parochial
- contextual point. Some form of balance must be struck somewhere.
That is good governance.
Once
again, the Land Transportation Office, alongside another notorious
cousin called the Bureau of Customs, is under fire these days.
Imagine,
in one year alone, the independent car dealers in Cebu only
reported sales of new cars at over 2,000 vehicles only but
the LTO in Cebu "registered over 21,000 new cars. The
illegal entry of "hot cars" in the ports of Cebu,
Toledo and Mandaue cities in Cebu province - or smuggling,
in plain language - could not have happened without the participation
of the BOC and the LTO.
Just
yesterday, some 16 used luxury cars were embargoed in Cebu.
Scores of luxury cars were also raided last week in a Makati
auto shop - all alleged hot cars brought from Cebu - four
of them owned reportedly by a politician - a congressman (why
not indeed?) from Bicol and another P17-million sports car
Ferrari owned by actor-host Willy Revillame who claimed he
was just "test-driving" the flaming red "beauty"
on the streets. "Aw come on" as Marcos would say.
Senator
Panfilo Lacson decried that LTO Chief Reynaldo Berroya (ex-colonel),
as command responsibility dictates, has an awful lot of explaining
to do. In turn, Berroya wanted a "transparent" investigation
and replaced Regional LTO Regional Director Alex Leyson with
Raul Aguiluz and apparently "demoted" Jose Ruperto
Remullo, regional operation division chief in Cebu to Tagbilaran
LTO district registrar. He swapped places with current LTO
chief here Joel Maloloy-on.
Due
to the "magnitude" of the case being investigated
in Cebu. Remullo should have been placed in preventive suspension
- rather than assigned in Tagbilaran LTO which is an ISO-recognized
unit.
If
LTO Chief suspects Remullo is "garbage," we do not
appreciate his being recycled and dumped in Tagbilaran LTO.
Hopefully, he will not extend his suspected mischief here.
We have enough trouble with fixers and carnappers of "hot
cars," as it is. Ask Regional Napolocom Director Bernie
Calibo.
For
Comments: email to
bingo_dejaresco@boholchronicle.com Or editor@boholchronicle.com
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